EXPOUND DATA ATTRIBUTES

If you're looking for more detail about what attributes are included in each level of report, we've created the table below with all the detail you need. This should give you a sense of the detailed scope of our reports. As always, we invite you to compare what comes with our reports with what you've seen from other customer research. We think we provide the most comprehensive reporting available.
If you need more details, please use the contact form below and we'll get you answers right away.
Descriptive Demographics
Advanced
Complete
Gender
Age Groups
Ethnicity
Education
Primary Language
Religion
Political Affiliation
Occupations
Family Demographics
Advanced
Complete
Maritial Status
Children Presence
Number of Children
Children Ages
Family Position
Number of Adults in Household
Total Number in Household
Financial Information
Advanced
Complete
Household Income
Net Worth
Home Value
Credit Score
Credit Card Ownership
Home Type
Mortgage Amount
Stock and Bond Investor
Premium Credit Card Holder
Behaviors and Interests
Advanced
Complete
Buying Interests
Charitable Giving
Mail Order Buying Categories
Travel Behavior
Activities
Reading Interests
Music Interests
Hobbies
Collections
Supermarket (CPG) Purchasing
Location Distribution
Advanced
Complete
City and State-Level
Street Address-Level
DMA and MSA Distribution
Detailed Attribute Mapping
Distance to Nearest Store