See your customers like never before. We provide you with detailed demographic, financial, behavior and interest data along with shopping habits, and pinpoint location details
Detailed Customer Insights
Think you know your customers well? Think again.
If you're like most companies, you'll be surprised with what Expound can show you. We provide the most detailed look available into your customers' demographic and financial attributes, purchasing behaviors, interests and activities, and we break it all down at the street-level.
Need to know what makes your best customers different from your worst customers? We can show you. Compare any cohort of customers to any other to determine what makes them unique. Use this information to target your marketing to the right people in the right places.
Customer Segment Analysis
You say your target audience is men, 30-35 with children that like NASCAR and live in the suburbs. Great, but is your customer database actually filled with these people or something completely different? Our Customer Segmentation tools allow you to look at more than 250 attributes to see exactly what groups of customers are in your database, so you know if you're targeting the right people.
With our proprietary Action Matrix, you'll be able to see which attributes are critical for you to address and which aren't as important. Instantly know what makes your database unique, so you can start enhancing your marketing immediately.
If you have physical locations (a.k.a. stores), then you need to understand exactly where your customers are located. You'll see which stores have a high number of customers nearby and which don't. Want to know where all of your single, mothers live? We can show you that too.
Advertising and Media Targeting
Are your ads targeted to the right places and to the right people? Our tools not only help you figure out which, cities, DMAs, and MSAs to target, but also help you determine which attributes you should be targeting to bring in more people that are likely to become your best customers.